Britain, along with most of the developed world, has been through the worst recession since the 1930s (Eichengreen and O’Rourke 2010) and more pain is set to come as the government’s austerity programme bites. With the economy contracting at the end of last year by 0.5% and Pfizer shutting down its main UK research lab (which created Viagra), the Chancellor is looking for the economic equivalent of Pfizer’s little blue pill to boost the UK economy - a ‘Plan V’[...]